I've always been a bargain shopper with my hair color. Either it had to be on sale or I had a coupon to purchase. Once I tried Nice N' Easy with the ColorSeal Conditioning Gloss, I was hooked! My fine blond hair leaned toward the dry side. After using the gloss, my hair feels silky. When it starts feeling dry again, there is enough in the tube for several repeat applications until the next time I need to color my hair. It also covers my grays nicely. I now go straight for Nice N' Easy whether it's on sale or I have a coupon. You have a loyal customer for life!