I trust Clairol products. My hair is mostly gray, so I have to leave the dye on longer, but the result is high-quality color on which I am complimented. I use the conditioner provider, but I do find that the color fades fast, which could be a result of the environment. I would like it if the solution were thicker and did not run quite so much. Overall, though, I recommend this product. It is almost always at an affordable price and very often on sale, and I can normally shop with coupons.