The ONLY good thing about this new product is being able to apply it to dry hair, so I can see which roots need re-done. But the color doesn't last as long, it's not as shiny as the previous formula was, and what the heck, I read the reviews on the "Color Fresh" and you guys should be ashamed! I have been a user of ONLY Natural Instincts for 15+ years so I know what I'm talking about. Please, listen to your customers, and sell us what we want!!