I have colored my hair off and on for years. Initially, when I was younger, it was for fun. Now it feels more like a necessity as my hair would be almost 100% gray and I'm only 47! I have young children and one period of time, when I had decided to "go natural", I would have little kids ask if I were my kids grandma! So, I went back to coloring and discovered Nice 'n Easy. For my very dark brown hair, soft black made it kind of dull and not very attractive. Then my husband found Natural Blue Black and I was sold! Gorgeous shine and texture! And the stubborn grays were all covered! I've tried other, more expensive brands and they cannot come close to covering my gray! I end up with some weird shade at the roots. One other brand that was less expensive did cover my gray, but the gloves were cheap and it dried my hair out horribly and only came with a tiny packet of conditioner! The fight to control my dry ends wasn't worth the supposed savings! I love the gloves and containers with Nice 'n Easy! The only change I would consider is trying the Age Defy. Thanks for a quality, economical and easy to use product, Clairol! Please don't ever discontinue Natural Blue Black or Nice 'n Easy!