I have been using Nice'n easy for 53 years!!!! I tried other products but nothing was as good as Nice'n easy. The texture of my hair is amazing, I am now 70 years of age. Blessed at the moment to not have any grey hair. Hairdressers not knowing what I used to color my hair, have commented many, many times what excellent condition my hair is in. It is difficult to believe that after coloring my hair for so many years, It looks the same and as natural as when I was a teenager. I am so thankful to have been able to use such a fantastic product. Wish I could include a photo, you would not believe how great my hair looks. I would NEVER use anything but Nice'n easy on my hair. Thank you Procter & Gamble for all these years of satisfaction. LOVE, LOVE, LOVE Nice'n easy.