I usually coolor my hair with a different brand but thought I would try Nice and Easy because it stated tones and highlights in one application. I usually color my hair a dark to medium brown. I picked up this color Darkest brown because the box had a picture of a model with a nice brown shade of hair. I colored my hair - and when I took the towel off I had tears in my eyes. My hair was BLACK. Not dark brown, no shade of brown anywhere. I wish I had done some research before coloring my hair. I would never have used this color had I known that it would turn out black and why would I? The model has dark brown hair. Now I am not sure what to do. Do I wait a week or two and go to a shade lighter in hopes to obtain the dark brown color I origianlly wanted? I am too afraid to do anything but perhaps go to a salon. I do know that every time I look in the mirror, the reflection scares me. I have seen witches with lighter hair than mine. The box is marked incorrectly Ladies. If you want black hair, this is your color. If not, quickly put the box down and choose a different color. One plus, and only one plus, it does offer a good gray coverage.