I have been using Nice & Easy for 45 years. When I was younger my hair started to darken so I used the blond shades -- for this reason I could not say what my natural color is. Over time I switched from light blonds to dark blonds to light browns. With Irish ancestry whatever color I choose always results in red tones - no getting around that. I've tried one or two other brands once but never twice. With Nice & Easy, Tri-Color technology, my hair has always been vibrant, soft, bouncy and alive with natural color variations. My hair continues to grow strong and healthy which unfortunately means my "silk & silver" roots need to be addressed about every 10-20 days. A couple of months ago I tried the Caramel Brown . I've read the reviews and agree with many of the results, very dark reddish orange tint has occurred #some applications more intense than others#. The good thing is, with my hair anyway, the intensity of that color only last a couple of washing and then tones down. I can honestly say, I've received more complements with this color #a week after application# than with any other color I've used. This one is me - finding it on the other hand is difficult as not all merchants carry this particular shade.