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PRODUCT REVIEWS FOR NATURAL INSTINCTS
Natural Instincts
Natural Instincts
Healthy-looking color with coconut oil, aloe, vitamin E and antioxidants. Non-permanent, ammonia-free formula. Blends away gray. 27 shades available.
634 reviews
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Reviewer: Vicc

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Natural Instincts is the BEST haircolor I have used! It makes my hair so soft and shiny and I love the color ... Sunflower is the shade I use and I have had many compliments on the color. It is so gentle on my hair and does not dry it out ...
Reviewer: JennMS

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I can't say enough good things about Natural Instincts Linen Medium Cool Blonde. There simply aren't enough ash shades on the market, and even colors rated as 'neutral' come out very brassy and fake-looking on my hair. Not this, though... no orange tones at all. It gives a beautiful, cool, pearly-looking blonde tone. It looks very natural, it blends grey well (although it doesn't completely cover them, but the areas of light and dark that show through give my hair more dimension and make it look more natural.) It's close enough to my natural hair color that I can go a long time without coloring without really visible regrowth (the only difference I really see is that the colored hair is shinier and reflects more light than the regrowth.) My only two caveats are that, unlike a cream product, this can be messy. I've wrecked more than one old t-shirt using this product. I also wish that there were more ash shades available... from past experience I've learned that if it doesn't say ash/cool on the box I will come out looking like a clown, but I would certainly try, say, a 'light ash blonde' color if there was one available. That said, this stuff is great and is the only color/shade I will use at this point. If it's discontinued at some point, I will probably just let myself go grey instead of switching to another shade!
Reviewer: lepa

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I really liked the results! I have used about 4 different product for covering gray some will leave my hair brittle and those that moisturize well the color does not last 2 weeks But this one seem to combine both qualities. This is my new GO TO hair color

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